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Marketing Analyst

Company: ElectraMeccanica
Location: Mesa
Posted on: June 20, 2022

Job Description:

Meet ElectraMeccanica, an innovative electric vehicle manufacturer that is ready to revolutionize the way people commute! Drawing on a 60-year legacy of building and delivering high-end custom cars, our flagship vehicle is a single-seat, electric vehicle called the SOLO (NASDAQ: SOLO). The provided driving experience is an unrivaled combination of exhilaration, affordability and environmental consciousness. Now, we are eager to open our doors to our new 18-acre US Assembly and Engineering Technical Center in Mesa, Arizona. Needless to say, it's electrifying times and we want to invite you to seriously consider joining our expanding team!About our team? ElectraMeccanica has heart & soul! We hire dedicated, passionate, respectful and engaged contributors, who enjoy creating, solving and challenging the status quo. We have a dedicated team of people and continually seek to hire those who are always willing to roll up their sleeves. If we just described your personal values and work ethic here, we definitely want you to read on to see if this position sparks your interest as well.We are looking for a Marketing Analyst, ideally with experience in data-driven environments and marketing automation, to join ElectraMeccanica. In this role you will be responsible for coordinating data applications across multi-channels, segmentations and marketing performance optimization and help to develop and execute paid marketing strategy and planning, including the growth of our customer base as well as its engagement along the customer journey. This role is expected to contribute on cost efficiencies with effective targeted performance in a highly logical, data-driven environment. Reporting to the Head of CX and Digital Strategy this role will utilize data insights and a consumer-focused mindset to bring cross-discipline marketing, its efficiencies and high performance KPIs to the next level. Candidates for this role must have strong communication skills to maximize engagement in a frequently evolving landscape. The right candidate has experience managing data analysis across multiple channels, providing strategic insights and effective countermeasures relating to overarching KPIs in marketing.Duties & Responsibilities:

  • Monitor data streams, collect and record marketing data in dashboards and scorecards
  • Generate insight countermeasures and recommendations
  • Coordinate and monitor the paid and social media master calendar
  • Define advanced audience segmentations, tactics and targeting to improve our campaigns in the primary markets
  • Coordinate with our agencies to monitor weekly/monthly performance, and provide countermeasures and evaluations
  • Coordinate with Senior Management to define benchmarks and KPI forecasts
  • Monitor all relevant performance KPIs and conversion metrics and take actions to improve them
  • Conduct regular A/B testing and run in-depth user data analyses that will directly impact strategy and present your finding effectively to the team and key stakeholdersRequirements
    • You have 3+ years of experience in data analysis and management
    • Bachelor's Degree or higher in a related field
    • You have hands-on experience with presentation marketing tools (Google Docs, Microsoft Office), marketing automation and campaign analysis
    • You have hands-on experience with data marketing tools (Google Data Studio, Sprout Social, Tableau or similar), marketing automation and campaign analysis
    • You have a working level understanding of the Google advertising environment (search, ad network, YouTube, etc.) as well as Facebook, Instagram and Twitter business manager dashboards
    • You have a working level understanding of conversion tracking, pixel tagging within the Google Analytics environment
    • You thrive working with data and can interpret customer behavior into actions to improve our campaigns and communicate insights effectively
    • You have strong verbal and written communication skills
    • You have strong project management and organization skills combined with strong attention to detail
    • You are familiar with data compliance requirements (especially GDPR, CCPA, CPRA)
    • You have a strong sense of ownership and accountabilityBenefitsOne last important note. We provide the following comprehensive benefits package that supports our employee's health, wellness, retirement, and work-life balance:
      • Medical, dental, and vision plans
      • Generous paid time off
      • 401k with company match
      • Life/AD&D insurance
      • Short-term and Long-term disability benefits
      • Corporate fitness/wellness discountsWhile we greatly appreciate all candidate applications, we only contact those individuals who best meet the required position qualifications. Thank you in advance for considering ElectraMeccanica.

Keywords: ElectraMeccanica, Mesa , Marketing Analyst, Advertising , Mesa, Arizona

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