Vice President of Marketing and Communication
Company: Copa Health
Location: Mesa
Posted on: August 6, 2022
Job Description:
Join the Copa Health Team Today and Receive a$5,000 Retention
Incentive! We are Immediately Hiring!What You'll Get---When you
join our team as a full-time team member, you will receive:
- Limitless growth and career advancement opportunities
- Increased pay, based on annual performance reviews
- Career development offered internally through our
Organizational Development & Learning Department
- Generous PTO program - up to 3 weeks off your first year with
continued accruals each pay period
- 9 paid holidays per year
- Wellness Program - Offering access to an expert Health Coach
and wellness incentives to lower cost
- Tuition reimbursement up to $1,000
- Affordable health care plans: Medical, Vision, and Dental
- H.S.A., H.R.A, F.S.A. (with select medical plans)
- Free Short-Term Disability and Life/AD&D Insurance up to
$100,000
- 403(b) retirement plans with company match.
- Employee Assistance Program Voluntary benefits: Long-Term
Disability, Pet Insurance, Additional Life/AD&D Insurance, and
much more!Who We NeedThe Vice President of Marketing will work in
close alignment with their peers leading the branding and marketing
communications surrounding the organization as a whole and
fundraising functions. Responsible for the organization's
marketing, branding, media and public relations, campaign
promotion, market research, issues management, crisis
communication, and marketing-related customer relationship and
engagement activities, all essential to enhancing the
organization's brand reputation and community support. Directs the
activities of staff and volunteers in maximizing marketing
opportunities that positively position Copa Health as a leader and
convener of multiple community partners to achieve Copa Health's
strategic goals.MINIMUM QUALIFICATIONS:
- Bachelor's degree in marketing, communications, business or
related field. Advance degree preferred;
- Minimum of ten years of experience in a senior management role,
holding progressively responsible positions in marketing and
communications for nonprofit, corporate, and/or agency
organizations;
- A strong communicator able to interface with a variety of
audiences, both internal and external;
- Excellent written and verbal communication and presentation
skills and the credibility and poise to present to a wide range of
stakeholders;
- Proven success at developing and implementing digital marketing
and social media strategies to enhance visibility, engagement and
loyalty;
- Extensive experience developing, implementing, and analyzing
both traditional and social media metrics;
- Innovative thinker, with a track record for translating
strategic thinking into action plans and results;
- Experience building, leading and mentoring a team of marketing
and communications specialists;
- Superior management skills, including the ability to advocate
for and manage to
- budget priorities;
- Presence and confidence to project credibility to staff, senior
leaders, Board of Directors, media, and stakeholders;
- Self-reliant, problem solver and results oriented;
- Demonstrated ability to multi-task, handle pressure and meet
deadlines;
- Proficient with Microsoft Office applications (e.g. Word,
PowerPoint, Excel, and Outlook) with solid understanding of key
marketing and communication tools (e.g. Web Content Management
Systems, email systems, Google Analytics and other web metrics,
Adobe Creative Suite, among others); and
- A passion for Copa Health's mission, vision and
accomplishments.JOB SUMMARY(Including, but not limited to)
- Develop strategic marketing plans to support the organization's
mission, goals, and objectives, including positioning, and market
and competitive analysis.
- Create and execute innovative marketing and public relations
strategies, including both traditional and social media, to guide
Copa Health's leadership in cultivating and enhancing relationships
with the organization's key audiences which include donors, key
stakeholders, community leaders and partners, the media and the
general public;
- Oversee all aspects of marketing and communications, including
branding, advertising, special events, collateral materials, direct
mail, email, sponsorship and partner development, etc.;
- Lead and oversee the organization's website development (design
and content), online and social media initiatives; monitor
analytics and usage;
- Oversee all aspects of public relations, including media
relations and creative and strategic role in shaping Copa Health's
marketing strategy.
- Specifically, the VP will be expected to:
- Develop strategic marketing plans to support the organization's
mission, goals and objectives, including positioning, and market
and competitive analysis.
- Create and execute innovative marketing and public relations
strategies, including both traditional and social media, to guide
Copa Health's leadership in cultivating and enhancing relationships
with the organization's key audiences which include donors, key
stakeholders, community leaders and partners, the media and the
general public;
- Plan and execute media campaigns and advertising buys. Ensure
consistency of key messages and brand identity. Track return on
investment of media buys.
- Manage Copa Health's brand across all internal departments to
ensure continuity;
- Act as Staff Liaison to the Board's Marketing and
Communications Committee;
- Prepare monthly statistical and descriptive reports on the
Department's goals and performance.-Team Leadership
- The VP of Marketing and Communications actively manages,
recruits and develops staff (e.g. writers, graphic designers,
production managers, and digital marketing professionals) as well
as vendors to support and further extend the resource of the
Marketing and Communications Department. The VP will be expected to
judiciously source and manage the use of external vendors and
contractors when required.:
- Recruit and manage a marketing and communications team that
supports the development and implementation of the marketing and
communications strategic plan;
- Build organizational capability by identifying skills needed in
the Department and recruiting and developing staff in alignment
with strategic priorities;
- Build talent by establishing and communicating performance
standards and developing staff to meet those standards;
- Facilitate effective cross-functional teamwork with members of
Copa Health's programs and fundraising functions; and
- Source and manage the use of external resources (e.g., public
relations firms, advertising and marketing agencies, photographers,
printers, digital media experts, graphic designers, among
others).
- Department Operations and Results Leadership
- The VP will be responsible for all marketing and communications
work generated by the Department. The VP will also be expected to
create and manage Department budgets and interface with Copa
Health's internal finance and IT/Digital functions to effectively
manage the Department's administrative processes. Specifically, the
VP will be expected to:
- Be responsible for the effective operations of the marketing
and communications function, including budgeting and planning;
- Manage and supervise Department staff, including writing annual
performance evaluations and ensuring staff training and
development, and;
- Direct market research activities to keep abreast of changing
demographics and other relevant factors and to monitor emerging
issues.
- To ensure compliance & adequate services, additional job duties
may be required to meet the needs of the program and or department,
consistent with Copa Health productivity levelsCopa Health is an
Equal Opportunity Employer - All qualified applicants will receive
consideration for employment without regard to race, color,
religion, national origin, disability status, protected veteran
status, or any other characteristics protected by
law.Pre-Employment Criminal Background and Drug Testing Required.
EOE.
Keywords: Copa Health, Mesa , Vice President of Marketing and Communication, Advertising , Mesa, Arizona
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