Vice President of Marketing and Communication

Company: Copa Health
Location: Mesa
Posted on: August 6, 2022

Job Description:

Join the Copa Health Team Today and Receive a$5,000 Retention Incentive! We are Immediately Hiring!What You'll Get---When you join our team as a full-time team member, you will receive:

• Limitless growth and career advancement opportunities
• Increased pay, based on annual performance reviews
• Career development offered internally through our Organizational Development & Learning Department
• Generous PTO program - up to 3 weeks off your first year with continued accruals each pay period
• 9 paid holidays per year
• Wellness Program - Offering access to an expert Health Coach and wellness incentives to lower cost
• Tuition reimbursement up to $1,000
• Affordable health care plans: Medical, Vision, and Dental
• H.S.A., H.R.A, F.S.A. (with select medical plans)
• Free Short-Term Disability and Life/AD&D Insurance up to $100,000
• 403(b) retirement plans with company match.
• Employee Assistance Program Voluntary benefits: Long-Term Disability, Pet Insurance, Additional Life/AD&D Insurance, and much more!Who We NeedThe Vice President of Marketing will work in close alignment with their peers leading the branding and marketing communications surrounding the organization as a whole and fundraising functions. Responsible for the organization's marketing, branding, media and public relations, campaign promotion, market research, issues management, crisis communication, and marketing-related customer relationship and engagement activities, all essential to enhancing the organization's brand reputation and community support. Directs the activities of staff and volunteers in maximizing marketing opportunities that positively position Copa Health as a leader and convener of multiple community partners to achieve Copa Health's strategic goals.MINIMUM QUALIFICATIONS:
  • Bachelor's degree in marketing, communications, business or related field. Advance degree preferred;
  • Minimum of ten years of experience in a senior management role, holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or agency organizations;
  • A strong communicator able to interface with a variety of audiences, both internal and external;
  • Excellent written and verbal communication and presentation skills and the credibility and poise to present to a wide range of stakeholders;
  • Proven success at developing and implementing digital marketing and social media strategies to enhance visibility, engagement and loyalty;
  • Extensive experience developing, implementing, and analyzing both traditional and social media metrics;
  • Innovative thinker, with a track record for translating strategic thinking into action plans and results;
  • Experience building, leading and mentoring a team of marketing and communications specialists;
  • Superior management skills, including the ability to advocate for and manage to
  • budget priorities;
  • Presence and confidence to project credibility to staff, senior leaders, Board of Directors, media, and stakeholders;
  • Self-reliant, problem solver and results oriented;
  • Demonstrated ability to multi-task, handle pressure and meet deadlines;
  • Proficient with Microsoft Office applications (e.g. Word, PowerPoint, Excel, and Outlook) with solid understanding of key marketing and communication tools (e.g. Web Content Management Systems, email systems, Google Analytics and other web metrics, Adobe Creative Suite, among others); and
  • A passion for Copa Health's mission, vision and accomplishments.JOB SUMMARY(Including, but not limited to)
    • Develop strategic marketing plans to support the organization's mission, goals, and objectives, including positioning, and market and competitive analysis.
    • Create and execute innovative marketing and public relations strategies, including both traditional and social media, to guide Copa Health's leadership in cultivating and enhancing relationships with the organization's key audiences which include donors, key stakeholders, community leaders and partners, the media and the general public;
    • Oversee all aspects of marketing and communications, including branding, advertising, special events, collateral materials, direct mail, email, sponsorship and partner development, etc.;
    • Lead and oversee the organization's website development (design and content), online and social media initiatives; monitor analytics and usage;
    • Oversee all aspects of public relations, including media relations and creative and strategic role in shaping Copa Health's marketing strategy.
    • Specifically, the VP will be expected to:
    • Develop strategic marketing plans to support the organization's mission, goals and objectives, including positioning, and market and competitive analysis.
    • Create and execute innovative marketing and public relations strategies, including both traditional and social media, to guide Copa Health's leadership in cultivating and enhancing relationships with the organization's key audiences which include donors, key stakeholders, community leaders and partners, the media and the general public;
    • Plan and execute media campaigns and advertising buys. Ensure consistency of key messages and brand identity. Track return on investment of media buys.
    • Manage Copa Health's brand across all internal departments to ensure continuity;
    • Act as Staff Liaison to the Board's Marketing and Communications Committee;
    • Prepare monthly statistical and descriptive reports on the Department's goals and performance.-Team Leadership
      • The VP of Marketing and Communications actively manages, recruits and develops staff (e.g. writers, graphic designers, production managers, and digital marketing professionals) as well as vendors to support and further extend the resource of the Marketing and Communications Department. The VP will be expected to judiciously source and manage the use of external vendors and contractors when required.:
      • Recruit and manage a marketing and communications team that supports the development and implementation of the marketing and communications strategic plan;
      • Build organizational capability by identifying skills needed in the Department and recruiting and developing staff in alignment with strategic priorities;
      • Build talent by establishing and communicating performance standards and developing staff to meet those standards;
      • Facilitate effective cross-functional teamwork with members of Copa Health's programs and fundraising functions; and
      • Source and manage the use of external resources (e.g., public relations firms, advertising and marketing agencies, photographers, printers, digital media experts, graphic designers, among others).
      • Department Operations and Results Leadership
      • The VP will be responsible for all marketing and communications work generated by the Department. The VP will also be expected to create and manage Department budgets and interface with Copa Health's internal finance and IT/Digital functions to effectively manage the Department's administrative processes. Specifically, the VP will be expected to:
      • Be responsible for the effective operations of the marketing and communications function, including budgeting and planning;
      • Manage and supervise Department staff, including writing annual performance evaluations and ensuring staff training and development, and;
      • Direct market research activities to keep abreast of changing demographics and other relevant factors and to monitor emerging issues.
      • To ensure compliance & adequate services, additional job duties may be required to meet the needs of the program and or department, consistent with Copa Health productivity levelsCopa Health is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, disability status, protected veteran status, or any other characteristics protected by law.Pre-Employment Criminal Background and Drug Testing Required. EOE.

Keywords: Copa Health, Mesa , Vice President of Marketing and Communication, Advertising , Mesa, Arizona