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Brand Manager

Company: Electrameccanica Vehicles Corp. Ltd.
Location: Mesa
Posted on: November 22, 2022

Job Description:

Meet ElectraMeccanica, an innovative electric vehicle manufacturer that is ready to revolutionize how people commute! Drawing on a 60-year legacy of building and delivering high-end custom cars, our flagship vehicle is a single-seat, electric vehicle called the SOLO (NASDAQ: SOLO). The provided driving experience is an unrivaled combination of exhilaration, affordability and environmental consciousness. Now, we are eager to open our doors to our new 18-acre US Assembly and Engineering Technical Center in Mesa, Arizona. Needless to say, it's electrifying times and we want to invite you to seriously consider joining our expanding team!

ElectraMeccanica has heart & soul! We hire dedicated, passionate, respectful and engaged contributors, who enjoy creating, solving and challenging the status quo. We have a dedicated team of people and continually seek to hire those who are always willing to roll up their sleeves. If we just described your personal values and work ethic here, we definitely want you to read on to see if this position sparks your interest.

We are seeking an experienced Brand Manager to lead the Company's internal and external branding and marketing efforts. The successful candidate must have experience in all phases of a marketing and be able to apply brand strategy, guidelines, and measures in each phase of the business. The successful candidate must have experience in developing brand strategies, creating brand identity and guidelines, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In essence, the brand manager is focused on achieving business objectives in the short and long term. The candidate must be ready to join a fast-moving agile team that makes brand improvements frequently to deliver on our commitments to our customers.

Job Responsibilities

* Lead the strategic strategy development and implementation of ElectraMeccanica's internal and external branding.
* Establish and enforce brand guidelines for ElectraMeccanica employees, communications, and external partners.
* Lead brand discussions with 3rd party groups under the guidance of your manager.
* Identify potential strategic brand partnerships with other companies / events.
* Work with other departments on branding opportunities.
* Oversee the employee and customer merchandise development and maintenance.
* Provide reports as requested on brand initiatives and expected / realized ROI.
* Identify research needs, execute research studies and projects, and analyze research to identify opportunities for branding.
* Stay current on market trends and competitive activity.
* Establish and maintain brand budgets with reports showing performance of brand programs.
* Define and manage the brand communication strategy using a variety of media channels.
* Own the development and messaging of the brand narrative.
* Create, execute, and manage marketing programs and campaigns.
* Implement a culture of continuous review and scrutiny of processes to avoid complacency.

Team Management

* As the Company grows, build a team focused on brand marketing.
* Manage, mentor, and develop a team providing leadership and guidance.
* Conducts performance management and sets goals with their team members.
* Establish a level of accountability within their team, through empowering and establishing clear responsibilities.
* Displays dedication, time management, cadence and effectively elevates their team when needed.
* Assists with recruiting and building an effective Marketing team.

Keywords: Electrameccanica Vehicles Corp. Ltd., Mesa , Brand Manager, Executive , Mesa, Arizona

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